What is Blogging?

Too often we forget to explain the terms we’re using on our websites, in our newsletters, or in our blog posts. You’ll notice that every market has their own language and terminology.

For example, James Brausch said my Christian book, “Financial Freedom” may “probably only make sense to protestants or those who have some kind of protestant background” in his post here. In the case of that book, it was done on purpose because the book was written to a Christian market.

One of these terms I constantly say, but have never yet defined on this site, is blogging.

The term “blog” simply means “web log.”

For many, blogs were started as an online diary where people kept a running account of their personal lives.

Blogs have expanded way beyond this. Today you will find blogs that focus on being a journalist while others focus on simply using a blog to promote their business. You also have the term “blogger” which has expanded out of a blog. A blogger is simply someone who blogs. They write, publish, or manage a blog.

To keep it simple, a blog is a website where you publish regular updated content about a specific subject. The reason you use a blog over any other form of website is because it’s so much easier to regularly post to a blog without having to deal with HTML, website design, and all the other technical aspects.

In addition, you’ll find search engines such as Google love blogs. Think about it this way. What’s important to most search engines? They’re looking for relevant content and other sites linking to you. Blogs are designed for producing content. And the whole nature of the blogosphere (simply means the world of blogs connecting with one another) is to link to each other. Visit other people’s blogs, take part in their comments, and link out to others. If you do this, you’ll start seeing incoming links at your blog.

Do a little keyword research, and target phrases your customers are looking for. Create posts with titles similar to popular searches, talk about the subject, and generate incoming links for your blog.

You’ll find I don’t normally refer to myself as a blogger. While the term simply means someone who blogs, blogging is NOT my primary business. Blogging is a tool I use to promote my business. Blog posts such as the one you’re reading generate visitors to my site (through the search engines, incoming links from other blogs, and other methods). I also keep an email list on this site that sends out notices whenever I publish to bring my visitors back to my site.

For a business owner, a blog generates both new visitors…and it allows you to keep in touch with your current customers.

To get started with your own blog, you can set up a free account at Blogger.com.

Or you can get started using WordPress (the same software that runs this blog) through any webhost which has Fantastico installs available. For example, you could sign up for your own website at MyLowCostWebHost.com (affiliate link) and then go into the Fantastico install section to install a WordPress blog.

I show the whole setup and promotional process for a blog in my 2 DVD set, “Blogging for Fun and Profit.”

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