Which Membership Site Will You Start?
Almost every long-term information business I work with eventually gets some type of continuity or membership site in place. They’re just too profitable to ignore!
The only question is which kind of membership site is right for you…and your business?
For many they choose a membership site where new content is added in each month for an indefinite time. The easiest way to set these up is often by using a WordPress site for content management along with a password protection script to keep the content members only.
Or another type of membership site which is becoming very popular the last few years are fixed term membership sites. Instead of the membership site lasting “forever.” It is limited in time such as the next 12 months only. Once you get through it, the class is finished. You may have upgrades or advanced versions but those are offered separately.
Below is some more information on fixed term membership sites which I pulled from Residual Income Formula…available as a bonus with Overnight Membership Sites (including full membership software).
A Fixed Term site only runs for a specified amount of time. Members remain members for whatever amount of time you specify – usually 3, 6, or 12 months. Once you get your amount of time figured out, you can build lessons around that time frame.
You would deliver original material for the specified amount of time and then the membership would end after the last piece of content has been delivered.
For example, if your niche was on how to improve your golf swing, you could break down the tutorials into a weekly format so that people could get a “course” type style.
If you wanted, you could solely use an autoresponder like AWeber to deliver your messages – meaning people would sign up for your mailing list and you’d send them their weekly lesson automatically.
These types of sites are low-pressure and nice to start out with because of that.
The benefits to running a Fixed Term site include:
- Easy to Set-up
- Low Cost
- Less Content Needed
- Doesn’t Require Constant Updating
- People Feel As If They’re Getting An Inexpensive Class
- Not Tied-In if it Bombs
You can see from the list above why this would be a great way to start out. All you need to do is create content for the specified amount of time (or pay someone to create it for you) and then set the site up so that the content is delivered to each member on time.
Besides being so great for YOU, these sites are also wonderful for both the members and for attracting members.
See, when members are looking at your sales page, they might be put off when they see an indefinite membership fee. They might think, “Man – I’ll forget to cancel that and be billed $19.95 for the rest of my life.”
With a fixed term membership, though, people know there’s a “light at the end of the tunnel.” They won’t be charged indefinitely.
Also, they feel as if they’re taking a class and being delivered quality information every single day, week, or month (whenever you deliver new material).
Conversely, you could go another route – say, delivering recipes on a weekly basis every week for 12 weeks.
If you go with the class-style format, odds are that you’re going to retain members for a longer amount of time than you normally would. People won’t want to quit in the middle because people hate to feel as if they haven’t finished something. It’s basic psychology. They also might feel as if they’re going to miss something if they leave. With a traditional membership, it’s easy to leave and have the option to come back later on.
Quick tip: To help with retention on fixed term memberships, you can end each lesson by previewing what’s coming in the next lesson. This will create excitement and/or intrigue for what’s coming up and it will cause people to stick with the course.
There are a couple cons to this type of site.
The first one is that the membership eventually ends, so you won’t be getting lifetime income from a member.
That being said, since retention is usually higher with fixed term memberships, you’ll probably make more money with those types of customers to begin with – but that’s not necessarily the case.
To think around that, you could easily can turn a Fixed Term membership into a constant income by upselling the member on a more advanced site.
For example, if you have an 8-week course on the Lemonade Diet, toward the end of the course you can try to upsell the member on a Yoga site that has videos for Yoga. It would be a logical transition – first they got their diet in order, now they can go to health.
The other con to Fixed Income membership sites is that you have to constantly market your site to attract new members since every membership only runs for a limited amount of time.
Want to know more about how to set-up and run your own membership site (both fixed term and traditional)?
Check out Overnight Membership Sites and Residual Income Formula available here.
Discover how anyone can create their own automated niche membership sites using free content virtually overnight.Related Entries:
- Fixed Term or Forever Profits?
- Rebilling Nightmare
- Your New Membership Site in 2009
- Membership Sites and Valuable Content
- Continuity is King