Will The Real You Please Stand Up?
Have you ever noticed that it seems everyone wants to go along with the crowd?
Someone decides to make a break from the routine. They step out and become an entrepreneur. But many of those who have taken the first step…they overcame their initial fears of starting their own business…they still go back into the routine. They simply follow along and do exactly like others.
For example, you’ve probably noticed that in the internet marketing space the majority of people sound the same. They make the same overarching promises. They promote the exact same items – often all at the exact same time. In fact, many of them even use the exact SAME email.
I recently did an affiliate promotion, I was given an affiliate email to send out. In the email it talked about my “good friendship” with the author. The first thought in my head was, Hmmm, I’ve only spoke to him once on the phone. I wouldn’t call that a good friendship. Sorry. So that had to change.
What About Content?
Then I noticed there wasn’t any content in the email. That had to change. I don’t like sending very many emails or blog posts that don’t include content. Even if you don’t take advantage of my offer, you still walk away with value and with ideas for your business you didn’t have before.
Things weren’t worded in the email the way I would have done it. So change again. Basically I rewrote almost everything (except the title of the product and the author) before sending it out.
It had to not just be from me. It had to be me. My name was in the from address so I had to feel what was written was from me. Nothing else was worth sending.
And that’s a key principle to those who are successful and those who aren’t. I’ve been doing this for more than a decade now and I’ve seen people from both sides – those who are successful and those who aren’t.
Sometimes both those groups do very similar activities. They might both focus on building a blog and list for example. Yet one achieves success much faster than the other.
Often the difference comes back to them simply injecting their personality and style into everything you do. They put themselves OUT THERE on the line.
That’s Not Always Easy
I know how hard that is at times. The internet is a cold place. If you put your personality and style out there, you’ll find thousands of people who want to “judge” you for it. Some won’t like you. Some will even tell you how much they can’t stand your very existence. And you have to develop that thick skin to keep moving…and keep building your audience.
That’s it. You’re building YOUR audience – the ones who like you and like your style. It’s not going to include everyone, not even everyone in your chosen market. You’ll build a core group that wants what you share and wants to do business with you.
And that’s what makes the difference. Are you building your core audience today…or are simply going along with the flow?
How Lee Did it
One of the “names” that seemed to fly up out of nowhere is my friend Lee McIntyre (I do consider him a friend as we’ve chatted multiple times). He has even posted a testimonial for me here about a coaching call I did with him.
Why did he succeed faster than almost anyone I’ve seen? He didn’t just join the crowd. Instead he did things his own way. He showed personality and his style. He got out there and did what it took quickly.
He developed his unique systems for building a list and profiting from it.
That’s right. Instead of focusing just on building a “free list” like so many others have advised, he zeroed in on building a smaller list of paid customers and targeted followers. That’s why even when his list only numbered 603 subscribers he was outselling lists of tens of thousands.
When he shared his list building methods with other marketers, some of them were outright shocked of what could be done even with a TINY little list.
To share with others what he did and why it worked so well, he did a step-by-step webinar training called the “Super List Building System.”
Because I believe in this product and it’s value, I licensed it from him.
This full DVD training course shares how to build a super responsive list without spending even a penny in advertising, why small lists can out earn lists of tens of thousands, and how to build powerful relationships with your subscribers to where they’re eagerly awaiting your next email.
Click here now to find out more…
Should you copy everything Lee does exactly? Nope. You should use his system, but apply YOUR personality and style to it. The world isn’t looking for another Lee McIntyre. One is enough of them. But they are looking for the REAL YOU.
That’s what you should be looking for in a course like this…the opportunity to find a system to follow that ALLOWS the real you to stand up and be noticed…no matter where you are today.
Click here now to find out more…
Related Entries:- The Money Is Not In Your List
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- How to Write a JV Email
- The Money Is In Your Email List
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4 Responses to “Will The Real You Please Stand Up?”
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Hmm, when I first read the title on this email, I immediately wondered how it was that Terry knew how short I was. I get teased from time to time about it and told to stand up. Of course, then I looked twice and settled in to read the content and I could not agree more with Terry.
I have a real problem with emails filling up my inbox that all have the same subject line and more often than not, I select and delete. I’ll go out on a limb here and suggest that if I react in that manner, a lot of others will probably do so as well.
As an affiliate, I also have a problem saying someone is a friend when I’ve never met or spoken with that person. To me, it cheapens the value of friends. I have no problem saying it is someone I respect or even admire if that is truly the case.
Thank you for this message Terry, its true the Internet is a cold place and sometimes we are apprehensive about being ourselves online as we may be rejected. However this is good food for thought and reminded me of the old sales line: “Some will some wont so what”.
Wesley Prince
I agree with you wholeheartedly. One current example is “See how an 18 year old furniture mover made” what ever outrageous figure they think their list will believe.
I’ve learned to value these copycat emails. They are an excellent resource, telling me almost daily what list to unsubscribe to. I used to load my mailbox down afraid I’d miss something. Now I try to narrow things down to the few things I’ll actually read and do. Or equally important, make a conscious decision not to do.
The content of an email is so important. The goal of an email should be to connect to your readers with empathy, and without hype. Doing this will bring in more sales than hard selling, copycat emails.