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Your Own Book In 30 Days Or Less

Of all the information products you can create, the only one that will actually get you real world publicity opportunities, position you as an expert in your field, and allow you to leapfrog your competition… is a book.

Having your own book is the one thing that instantly separates the people who are serious in the information products business from those who are just dabbling in it.

Who has the credibility…the ebook writer or the physical book author? For us in the internet marketing field we may say there is no difference. But go ask someone from the media. Or ask the normal person on the street which one has more credibility to them.

A book author is immediately seen as the expert and that expert status translates to higher fees, better publicity and JV opportunities, and more business.

I have written two books myself (“Internet Integrity” and “Financial Freedom”). Although they aren’t a very big profit center, they have been extremely important
as an anchor for the rest of my business. I have plans to begin work on the next book once I’ve finished my move to Florida.

Whenever you mention a book to people, they immediately think about ALL the work and expense. They feel it’s much tougher than it really is (and it can be tough if you make it that way, but it doesn’t have to be). It’s easy to write and self publish your own business building book. For the majority of business owners, it definitely fits into the marketing they need for their business.

My friend Joshua Seth has been helping his coaching clients to write and self publish their own books in a month. That’s from outlining the concept to having the book in their hands.

In the following article he shows you how to outline your book, how to write it quickly (without actually writing anything at all), and what traps to avoid when self publishing it.

How to Write Your Book In a Month
By Joshua Seth

I don’t have to convince you that writing a book can really boost your business do I?

A lot has been written about that already. You know that writing your own book will give you instant credibility in your field, opportunities for publicity in your business, and a way to presell your customers with educational content that will lead them back to you as the person they know, like, and trust to solve the problems you address. So why haven’t you done it yet?

Why haven’t you written a book and used it to promote your business in all these ways and more? Well if you’re like most small business owners and entrepreneurs it’s probably for one of 3 reasons:

1. You don’t know what to write about
2. You don’t know how to write it quickly
3. You don’t know how to get it out to the public (traditional publishing vs self publishing)

Let me answer all these questions for you right now using my own experience as a guide. By the way, my name is Joshua Seth and I am probably the busiest stage hypnotist in the world. I tour about 300 days a year all over the world and still found time to write my own business boosting book. If I can do it with my crazy travel and touring schedule you can too.

What To Write About

That’s easy. Just be outcome oriented. What action do you want the reader to take as a result of being exposed to your book? Work backwards from there.

I wanted people to see me as an expert in my field and not just an entertainer. I had this idea to start running weight loss hypnosis seminars the day after my shows but hardly anybody came. They thought of me as a performer and that did not translate to seminar attendance.

I tried advertising but it proved to be too expensive. I tried sending out press releases but they didn’t have the desired effect. It was only when I literally wrote the book on my subject “The Weight Loss Hypnosis Solution” that I found it easy to attract press, easy to fill seminar seats, and easy to establish myself as an expert in the field.

Now I close my shows by holding up my book and talking about how hypnosis can be used for more than just fun and games, it’s actually a great way to lose weight. And I tell them about my seminar. If I don’t have a seminar scheduled, the book itself upsells them to my 6 CD self hypnosis set on the topic. If they don’t get book they can still get all the downloadable freebies on my squeezpage at 7weightlossgifts.com and fall into my sales funnel that way. Everybody wins, but without the book to establish credibility in the first place none of this would ever happen.

Here’s 7 simple steps you can take to outline your own business building book right now:

Follow This Simple 7 Step Formula When Outlining Your Book

1. Define your customer’s problem in their own words

2. Agitate the ways in which not solving this problem immediately can hurt them (turn up the pain in order to motivate them to take solution oriented action)

3. List all the things to beware of when they’re looking for a solution (disqualifying your competitors in the process)

4. List the ways in which you’ve been able to provide those solutions in your business (which gives you an opportunity to provide social proof)

5. Destroy the myths and misconceptions that people have about your product or service (subtly answering their objections in the process)

6. Offer them an incentive to let you help them solve that problem and build in a strong call to action

7. Show how you have already helped other people just like them by including lots of testimonials throughout

I’ll bet you could sit down and outline your book right now couldn’t you?

Of course, you’ll have to refine and shape that outline into something suitable for your book, but the basic outline should be clear to you just from reading the 7 steps listed above. If it isn’t, then you don’t know your business or your customers well enough.

How To Write It Quickly

You don’t need to spend months or years writing your book. This isn’t going to be the great American novel after all. In the interest of full disclosure, I should mention here that it did take me eight months to write my book and nearly that many rewrites. The problem was that I started the process by having one of my seminars transcribed and then filling things in from there.

What I should have done is start with an outline! Having an outline like the 7 point system listed above cuts down on the work (and the rewrites) enormously. Now I help my coaching clients to write and publish their own books within a month.

One of the ways we shortcut this process is to create a strong outline first and then record a phone interview where I ask them questions stemming from their outline and follow up on their answers with more questions that create even more content. We send the mp3 of that interview to a transcription service and their answers become the rough draft of the book. No writing is necessary :-)

From there it’s an easy matter of outsourcing the editing, layout, and design work through elance or a similar service. Now that your book is done you’ll need to answer that controversial question…

Should You Self Publish Or Waste Time, Money, And Opportunity Trying To Get A Traditional Publisher

If my answer isn’t clear already let me state it plainly for you now: self publish. Get it out there. Get it done. Start benefiting from the publicity opportunities right away. Use it for positioning and lead generation as soon as you can. It’s the best kind of business card you can have but it’s utterly ineffective if it just sits there on your hard drive gathering nano-dust.

Don’t let yourself get paralysis by analysis, just get the thing done and get it our there. You can always sell it to a publishing house later if you want to.

Here are 3 things to avoid when self publishing your business building book:

1. Don’t use a Vanity House. If you find yourself getting enticed by an offer to do everything for you in exchange for some five figure fee, splash a glass of cold water in your face and wake up. This process isn’t difficult, you just need to know where to get certain things done (such as which printing house Amazon uses so you don’t have to mess around with fulfilling orders yourself)

2. Don’t Make Your Book Too Big. No one will read it. Better to be brief and leave them wanting more than to intimidate them with your towering tome. Also, it’s cheaper to print and ship your book if it’s a little over 100 pages than if it’s twice that size.

3. Don’t Let Anyone Else Own the ISBN Number. Whoever owns the ISBN number owns your book. Make sure that person is you.

Your Next Step

I’m running a one time only program for small business owners and entrepreneurs who want all the benefits of having their own book with the minimum investment of time, trouble, and expense.

I will personally help you through the process of outlining, “writing” (through our phone interview), outsourcing, and self publishing your own book within one month. That’s right, from concept to completion in just a month.

By now you know this can change your business and your life. Because I will be holding your hand throughout this process and working with you one-on-one, I can only accept 12 people into this program.
To find out more click here…
(note from Terry: this is an affiliate link)

Written by Terry · Filed Under All 

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Comments

5 Responses to “Your Own Book In 30 Days Or Less”

  1. Rich Hamilton on May 7th, 2009 1:19 pm

    Joshua Seth has shared good advice here. I’m a small publisher and I’ve been dealing with the book trade since 2002… Much has changed since then but one thing has not:

    There are many who feed on unsuspecting authors.

    I’ll second the thought on avoiding vanity presses.

    And a book of just over 100 pages? Small. Perfect! I have people who hear me speak who come to the back of the room “thinking” about buying the book, and when they see it’s skinny they say, “Yes! This is a small book. I can read THIS!”

    A couple more ideas:

    Self publish? Well, yes, but NO! It’s a bad term. Associated with the Vanity stuff. To do this right you must approach it as a business. So you become a “publisher.” (Not a “self-publisher.”) Now, that’s probably not ALL you do, but it is a part of your business life. Think of yourself as a publisher, and others will, too. So go into publishing, in a small way. And, of course, you will publish your own stuff. Why would you consider having anyone else do it?

    Writing Fast? I found a guy named Steve Manning who has a really, really fast way to plan and write a book. His method works.

    Join up? There are publishing organizations around the country who have meetings where you can meet and learn from like-minded people. I go to Arizona Book Publishing Association (AzBookPub.com). Another is SPAN (spannet.org).

  2. Janie Floyd-Legare on May 7th, 2009 2:21 pm

    Good day Terry Dean it is with great appreciation I am dropping off this note. Everything you said about self-publishing your 100 page book is very correct. It does all the pubic relations work for you naturally. My book is on the health connection, recipes and blood type, and knowing large meals are not necessary. Eating to live not living to eat would be fundamental in this book. From their I could go on to numrous topics. Its not about the writing its about getting self published I know nothing about. I have already asked someone for an interview but it would be “video”. Janie from North Vancouver, having an “attitude of gratitude” gets some of us to meet you. I will be in touch.

  3. Phil Tanny on May 7th, 2009 4:33 pm

    Hmm…

    The “Simple 7 Step Formula” sounds more like a sales page formula, than a formula for a good book.

    As is normal with sales pages, the focus is on the needs of the writer, not on the needs of the readers, no matter how this fact is spun or rationalized by the copy writing community.

    It seems the more appropriate question for the writer is, what kind of book would you yourself want to read if you were the reader, not what kind of book should you write to achieve some clever strategy that’s all about you.

    This mindset shift, from the needs of the writer, to the needs of the reader, is what will make the book an authority builder, a relationship builder.

    All that said, the general idea of having your own book seems excellent.

  4. cashmere lashkari on May 7th, 2009 11:21 pm

    It is so true that a physical book holds far more expert value than an ebook. Specially in a country like India where not all the people are used to doing business online. I have been toying with the idea of writing a book since the last year or so. Just have not got down to putting it down in black and white as yet.

  5. Richard on May 11th, 2009 1:10 pm

    Thanks for the advice. I’m right here right now.

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