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Keep SEO Companies From Cheating You – Part 2

Here is a feature article from Nick Bokhonok who has been creating web projects, Internet marketing and SEO tools since 2000. His expertise is helping people generate good quality backlinks to their site…which is an absolute requirement for getting top search engine rankings in competitive phrases.

In December 2008 Nick released Free Traffic System – free community where bloggers can build backlinks, get free content and push their sites to top pages in search engines. Because of the value provided, this community has grown to over 10,000 members in this short period!

This is Part 2 of the publication which was started here. We are explaining how to make sure that SEO companies do not cheat you and do exactly what you pay them for. In the first part of this publication we explained how exactly SEO companies can cheat you on keyword research. Now the time is to talk about other types of SEO services. In an upcoming 3rd part we’ll talk about the off-page part of optimization (link building).

I will mention here that I want to make sure you don’t understand the prices Nick mentions below. The big keys to SEO come not as much in the on-page optimization, but also in the off-page and the link building (which can be very time consuming). You’ll also notice he doesn’t list a price at all for “writing” of the page itself. This is where the most involvement is on the page.

I agree with Nick completely on the fact that it’s quick to do all the meta tags. If you’re being charged high fees for those elements, you’re being cheated. Plain and simple. And if those factors are ALL an SEO company does for you, they’re missing it BIG TIME.

Here’s Nick…

Onpage Optimization

Onpage optimization (also known as onsite optimization) is about making your web page fit specific standards that are encouraged by Google and other search engines. We will not go into all details of these standards. In a nutshell, they are simple – your page must be “readable” to the search engine bots, in nice simple code.

This is like feeding birds in the park: if you give them crumbs – they eat them with pleasure, but if you throw them bread that is wrapped up in paper and double wrapped up in something else – poor birds will go crazy trying to get to the food.

The same with search engines, if you build your site with the help of site constructors (also known as Content Management Systems or CMS) which wrap up your text into huge piles of clumsy programming code – then search engine bots will have big troubles trying to “read” and index your text.

That is why before we go to the nuances of onpage optimization, I would recommend you to ask your SEO companies what site engine/site constructor/content management system they are going to build your site. And – by the way – if the choice of site engine is in your hands from the very beginning, then make a wise choice so that your text is readable and the CMS has at least basic SEO features included.

My personal choice over the last years is WordPress. And Terry’s blog which you are reading right now is also built on WordPress. It does not mean that this is the only site engine that is OK for SEO, but more and more people choose WordPress today, because lots of SEO tools are automatically inserted into this site engine.
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