7 Adwords Secrets
I regularly mention the importance of Adwords on this blog, but I realized I’ve never devoted an entire post to Adwords itself. One of the first steps I take in any market is to examine the Adwords scene.
- What keywords are people really searching for on the subject?
- How often are these terms searched? How does it compare to other possible markets?
- Who is my competition in Adwords and on the front page?
- What primary benefits or attention grabbers are being used in the Google ads?
- What is being offered on the landing pages for these ads?
- What minimum bids will I need to get on the front page of the results?
In other words, Adwords is very important to me EVEN if it is not one of the primary methods I use for marketing. I’d still want to know all the above information.
Today I spent a few hours tracking down some of the best Adwords posts from other blogs. It really surprised me how difficult this process was to find good quality articles on the subject. You’d think, “Hey it’s Adwords, everybody is probably writing something about it.”
Sure they are. It’s just that most of the articles spend a lot of time not really saying anything. Here are some of the ones that will help you benefit from your Adwords campaigns.
This article is all about the market research aspect of Adwords. Great information and definitely one I’d recommend printing out.
I’m sure you’ve heard about the Google slap. If Google doesn’t feel your landing page or your entire campaign is up to par, they’ll raise your bids through the roof. This video shares a few tips for getting a decent quality score and those low bids for your campaigns.
This is from Google’s official Adwords blog. Basically they’ve changed how quality score operates and they’ve added first page bid estimates instead of completely making your bid inactive. It’s still going to be in your best interest to get the best quality score possible.
If you want good pricing from Google, you need to be generating those clickthroughs. Here are 31 tips to help you write better ads. You are testing multiple ads at once for all your campaigns, aren’t you?
Here’s that Google slap again. Here are some suggestions to keep from getting slapped and a few suggestions of what to do if it happens.
People are always asking what is a good clickthrough rate, and I have to agree with this author on this post. It depends on the market and the keyword phrase in question.
Here’s a quick post about going through the Adwords qualification process. Would you like to be listed as a Google professional? If so, you’ll find out it’s not all that difficult.Related Entries:
- Advanced Adwords For Monthly Members
- Breaking All the Adwords Rules
- Where’s the Traffic?
- 7 Adwords Tips for Beginners
- Why Do People Fail At Adwords?