7 Adwords Secrets
September 29, 2008
I regularly mention the importance of Adwords on this blog, but I realized I’ve never devoted an entire post to Adwords itself. One of the first steps I take in any market is to examine the Adwords scene.
- What keywords are people really searching for on the subject?
- How often are these terms searched? How does it compare to other possible markets?
- Who is my competition in Adwords and on the front page?
- What primary benefits or attention grabbers are being used in the Google ads?
- What is being offered on the landing pages for these ads?
- What minimum bids will I need to get on the front page of the results?
In other words, Adwords is very important to me EVEN if it is not one of the primary methods I use for marketing. I’d still want to know all the above information.
Today I spent a few hours tracking down some of the best Adwords posts from other blogs. It really surprised me how difficult this process was to find good quality articles on the subject. You’d think, “Hey it’s Adwords, everybody is probably writing something about it.”
Sure they are. It’s just that most of the articles spend a lot of time not really saying anything. Here are some of the ones that will help you benefit from your Adwords campaigns.
This article is all about the market research aspect of Adwords. Great information and definitely one I’d recommend printing out.
How to Increase Your Quality Score
I’m sure you’ve heard about the Google slap. If Google doesn’t feel your landing page or your entire campaign is up to par, they’ll raise your bids through the roof. This video shares a few tips for getting a decent quality score and those low bids for your campaigns.
Quality Score Improvements Go Live
This is from Google’s official Adwords blog. Basically they’ve changed how quality score operates and they’ve added first page bid estimates instead of completely making your bid inactive. It’s still going to be in your best interest to get the best quality score possible.
31 Important Adwords Writing Tips
If you want good pricing from Google, you need to be generating those clickthroughs. Here are 31 tips to help you write better ads. You are testing multiple ads at once for all your campaigns, aren’t you?
How to Recover from the Google Slap
Here’s that Google slap again. Here are some suggestions to keep from getting slapped and a few suggestions of what to do if it happens.
What is a Good Clickthrough Rate
People are always asking what is a good clickthrough rate, and I have to agree with this author on this post. It depends on the market and the keyword phrase in question.
Here’s a quick post about going through the Adwords qualification process. Would you like to be listed as a Google professional? If so, you’ll find out it’s not all that difficult.
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Timely article for us Terry. I’ve just spent the week writing software that inputs Adwords data from Google. We multiply the keyword CPC by the search volume, to develop a “market value” score that helps us compare the popularity and profitability of niches.
In other news, I just learned of a related keyword research system, ThemeZoom.com, that will re-open next week at a price of $1,000 per month. Should be an interesting case study to see how they go about selling that.
[...] a quick post.? Terry Dean has a good article about Google Adwords, along with links to other good articles.? As easy as it is to put up Google Adwords, it takes a [...]
Very true indeed Terry. But I found Google site http://adwords.google.com/select/Login and blog @ http://adwords.blogspot.com/ provide sufficient info enough to get anybody started.
I had written an article on how to choose a good affiliate program to promote as well if no landing page is used but a redirect to the affiliate site @ http://netbizsimplified.com/how-to-choose-good-affiliate-product-for-promotion..
Cheers!
Waken