Back from Fred Gleeck’s Book Publishing Conference
June 1, 2007
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I’ve been a little quiet this week because I’ve been over in New York City at Fred Gleeck’s Publishing conference. I had a wonderful time, but I’m flat out tired after coming back. How do full-time speakers do it? I have no idea.
Fred took an entirely different approach from most events out there today. Instead of loading the room with speakers and dozens of product pitches…he had a total of only 4 of us. Each of us spoke for 3 hours and then had several hour long question sessions throughout the 2 days. So it was jam packed with step-by-step systems.
The event started with John Kremer, author of “1001 Ways to Market Your Books,” speaking about how to get your book on the New York Times bestseller list. Most online marketers have heard the system about getting your book into the Amazon best seller list. That’s not too difficult.
John went way beyond this and taught how to get on the prestigious New York Times list, including some of the “secrets” about the list that I didn’t even know about (how it’s rigged for certain books to win).
Next up was Fred Gleeck, the Infoproduct Guru, teaching his Infoproduct Funnel system…and he went into complete detail. He talked about how to work down to an extremely tight niche where you can be number one. Then he showed exactly what equipment to use to create audio products, video products, and more.
While I’ve seen his presentation many times before, he still gave new ideas about how to improve audio and video quality along with showing the best equipment for recording when holding your own events.
Bob Bly was up first the second day. He has authored 71 books. I get tired just thinking about that many! He taught how to get your book published by a major publishing house. While many entrepreneurs go the self-publishing route, Bob talked about the advantages of being published by a major publisher. The biggest one of course is the bookstore distribution system they already have for your books.
He went through a 10 step system for making it happen. This included finding a publisher, getting a fair contract, writing the book, and more. One of the big shockers for many authors there was the fact you shouldn’t submit a book to a publisher. You submit a proposal for your book instead. He also talked about the importance of finding the right publisher for your market and exactly what they’re looking for in an author.
I was up last on the 2nd day and taught my online marketing systems. I covered how to create a product system, how to generate traffic, and how to test and improve the conversion rates of any website. Many of the attendees told me one of their favorite parts of the event was when I showed some of the software programs I use…and just how easy it is to market online.
For everyone I met there, it was great to meet you…and I look forward to seeing your best selling books out soon.
For everyone who didn’t get a chance to be there, keep an eye on my blog. I worked it out with Fred to offer you a copy of the audio recordings for the conference at a major price discount (over 75% off what they’ll be when they’re finished). I’ll announce it as a 24 hour special within the next 10 days.
If you’re interested in publishing your own book, finding a major New York publisher, and getting it on the best seller list, you want a copy of these recordings. Keep an eye out so you don’t miss the upcoming special.
audio bestseller Bob Bly books conference Fred Gleeck John Kremer publishing recordings self publishing videoPopularity: 23% [?]
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4 Responses to “Back from Fred Gleeck’s Book Publishing Conference”
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Terry,
I recently met Fred at one of his one-day seminars in New York. It was a great learning experience and he spoke about this seminar - wish I could have been there!
I’m looking forward to the audio version release.
Andrew Seltz
The Go-To Guy!
http://www.AndrewSeltz.com
I am interesting in getting my book at amazon, and is it a good thing to get it published by a POD like LULU? They take $7 per book, I find this expensive.
It changes compared to selling ebooks.
Franck, Lulu is rather expensive. There are cheaper options for POD such as Lightningsource which I’ve mentioned in previous postings.
Oh, thank you Terry. I got to search for this post now.