Unlimited Traffic Technique
People get excited when they see large numbers of visitors at their site.
I don’t anymore, because I know it’s not the number of visitors that matter. It’s the number of buyers.
I think it was Jonathan Mizel who first used the term, “Unlimited Traffic Technique.”
It simply refers to having a visitor value higher than all your competitors. Whoever has the highest visitor value eventually moves to the top position in the marketplace.
If all your competitors earn $3 per visitor (from immediate sales and long-term sales to the customer list), but you’re earning $10 per visitor…who will eventually win in the marketplace?
Even if one of your competitors is MUCH better at generating free traffic than you, it would be in both of your best interests to share with them a portion of your profits (for example $4 per visitor) instead of them working on direct conversion. They’d make more money with a whole lot less hassle by funneling their visitors to you through a JV or affiliate arrangement.
How does this affect you in Adwords? If everyone else earns $3 and you earn $10, who do you think can bid the most and hold #1…generating the lion’s share of the traffic?
Who do you think can expand out to hundreds (or thousands) of related keywords?
That’s right…the one with the highest visitor value.
What about search engine optimization? It doesn’t matter there, does it? It is “free” traffic.
Of course as anyone who has been in business for a while knows, there is no such thing as “free” traffic. You either spend money or time on the traffic you’re generating. For SEO, that comes down to LOTS of content on numerous keywords you want to rank for…along with an extensive link campaign.
Who can afford to hire a team to create the content and build the links?
It again comes back to the person who has the higher visitor value.
The same issue comes in with affiliate programs. Obviously affiliates will prefer to send traffic to whoever can pay them the most assuming both programs having competitive products and support. If people are promoting a lower paying affiliate program, then it must have a much better product or better customer support, but that doesn’t mean the affiliates wouldn’t jump at the chance for more money.
That’s why it’s called the Unlimited Traffic Technique.
Instead of worrying so much about all the little ways you could generate traffic…spend more time targeting your audience and learning how to product the highest visitor value in your marketplace.
If you do this, traffic becomes easy.
If you have poor conversion at your site, nothing ever seems to work. You try Google Adwords and earn less than you’re spending per click. You try seo, but it seems like you’re working 12 hours and day while only bringing in a few thousand. You try an affiliate program, but nobody wants to promote you.
It all points back to the amount you’re earning per visitor. The unlimited traffic technique is earning a higher value from your visitors than all the competition.
Glenn Livingston is one person who really understand this.
In our recent Adwords Bullseye product, I found out he follows a process EXACTLY OPPOSITE from most marketers out there.
Instead of trying to find hundreds of keyword phrases where he could make money, he zeros in on a “bullseye phrase” where he WILL make money. Everything else expands out from that very tight center focus.
After he uses a step-by-step system to choose this phrase, he then digs into online and competitive research. He finds out exactly what desires and complaints the target market have about the subject…along with research into what the competition is doing to profit now. All of this is intended to find the unique point of difference benefits that will cause customers to buy from him instead of the competition.
I’ve seen Glenn outsell much better copywriters because he works from deeper benefits and knowledge than other copywriters have available to them.
All of this means…he uses this bullseye to produce the Ultimate Traffic Technique.
He becomes the BEST in the market on this keyword phrase. No one else comes close. Then he allows Google to expand out his phrase for him to other related terms for bringing in more traffic and income.
Why Adwords instead of other methods? It’s the quickest way to control the traffic flow…AND know the mindset of the customers you’re targeting. Once you’ve established a strong conversion system in Adwords, you can easily expand out to the other traffic methods.
This is your chance to develop your Adwords Bullseye and put the unlimited traffic technique to work for you.
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